Alpesh Karanpuria | Product Design Leader | AI, UX/UI, Design System Strategy

Work Ex. In Detail

Tekion Corp

Staff Product Designer, Design System

April 2026 to Present

Role Overview

As Staff Product Designer for the Design System at Tekion, you develop and govern the company's design system, ensuring product consistency and improving the efficiency of design and development processes. With expert knowledge of design tokens, you collaborate closely with designers, developers, product managers, and other stakeholders to build scalable, maintainable design systems that enhance user experience and brand coherence across all digital platforms.

Key Responsibilities

Design System Strategy & Leadership
- Define and own the vision, roadmap, and long-term strategy for Tekion's design system.
- Align design system priorities with product strategy, platform architecture, and brand standards.
- Champion systems thinking to drive consistent, cohesive experiences across all digital touchpoints.
People Leadership & Team Management
- Mentor and guide designers and engineers contributing to the design system, raising the bar on craft and consistency.
- Foster a collaborative, high-performance culture centered on design quality and continuous improvement.
- Set clear expectations, review contributions, and support the growth of team members working within the system.
Product Design Responsibility
- Own end-to-end design delivery for design system components, from concept through high-fidelity execution and handoff.
- Ensure every component and pattern meets usability, accessibility, and visual design standards before release.
- Partner with product and engineering teams to validate design decisions through prototyping and usability testing.
Design System Development and Management
- Lead the creation and ongoing enhancement of a comprehensive design system, including visual styles, components, patterns, and guidelines.
- Incorporate design tokens into the design system to ensure a scalable and consistent implementation of design decisions across different platforms and technologies.
- Collaborate with designers to convert visual designs into a set of standardized design tokens and components.
- Work closely with developers to integrate design tokens into front-end frameworks and libraries, ensuring seamless adoption and implementation in the codebase.
- Integrate design systems into AI development tools and CI/CD pipelines.
Cross-Functional Collaboration
- Serve as the primary liaison between the design and engineering teams, facilitating a collaborative approach to design and implementation.
- Conduct workshops and training sessions for designers and developers on using the design system and understanding the importance of design tokens.
- Partner with product managers and stakeholders to ensure the design system aligns with business goals and user needs.
Governance and Advocacy
- Establish and maintain guidelines for using and evolving the design system and design tokens.
- Advocate for adopting the design system across all projects, promoting consistency and efficiency.
- Monitor the usage and effectiveness of the design system, collecting feedback and making iterative improvements.
Research and Innovation
- Stay abreast of the latest trends and technologies in design systems, design tokens, and web standards.
- Explore and propose innovative solutions for design scalability, performance, and accessibility.
- Conduct usability tests and other research methods to validate design decisions within the design system.

Target

Senior Manager UX

August 2024 - December 2025

Role Overview

As Senior Manager of UX for the Design System at Target, you drive the vision, strategy, and execution of Target's unified design ecosystem. You enable consistent, accessible, and scalable experiences across all digital products by aligning design, product, and engineering teams around a shared design language.

Key Responsibilities

Design System Strategy & Leadership
- Define and own the long-term vision, roadmap, and strategy for an enterprise design system.
- Align design system initiatives with product strategy, technology platforms, and brand standards.
- Champion systems thinking to deliver consistent and cohesive user experiences across multiple digital touchpoints.
People Leadership & Team Management
- Lead, coach, and develop a multidisciplinary team including UX designers, UI designers, engineers, and technical writers.
- Foster a high-performance culture focused on design quality, collaboration, and continuous improvement.
- Set clear goals, manage performance, and support career growth through regular feedback and mentorship.
Design System Governance & Operations
- Establish governance models to support contribution, adoption, and ongoing maintenance of the design system.
- Ensure quality, accessibility (WCAG), performance, and usability standards through audits and release processes.
- Optimize design-to-development workflows using tools such as Figma, Storybook, design tokens, and CI/CD pipelines.
Cross-Functional Collaboration
- Partner with product, engineering, and platform leaders to integrate the design system into delivery workflows.
- Guide product design teams on effective adoption, customization, and extension of system components.
- Advocate for inclusive, accessible, and user-centered design practices across the organization.
Measurement, Impact & Reporting
- Define and track KPIs to measure design system adoption, performance, and return on investment (ROI).
- Communicate progress, insights, and outcomes to senior and executive stakeholders using data-driven reporting.
- Identify opportunities to scale design impact, improve operational efficiency, and accelerate product delivery.

PhonePe

Senior Manager, Design System

Jun 2022 - Aug 2024

Key Responsibilities

Key Responsibilities & Deliverables
- Lead the design and technical direction of an enterprise design system, ensuring scalability, consistency, and long-term sustainability.
- Define and deliver a clear design vision that elevates visual standards, user experience, and design quality across the platform.
- Provide hands-on design leadership, including experience design, system components, and visual language development.
- Develop and own the design system strategy and roadmap, defining future vision, incremental milestones, and implementation priorities within a complex ecosystem.
- Establish and evolve contribution models, cross-functional operating rhythms, and governance workflows to support adoption and system maturity.
- Refine and optimize processes for maintaining, scaling, and evolving the design system over time.
- Partner with cross-functional stakeholders to identify user needs, gaps, and adoption challenges, translating insights into clear system requirements.
- Mentor, guide, and retain design system team members, including Design Technologists (hybrid designer-engineers) and visual designers, supporting skill development and strategic growth.
- Contribute to a strong design culture through collaboration, feedback, and continuous process improvement.
- Manage, improve, and enable teams on design tools, workflows, and rituals to support efficient design-to-development execution.

Stova (Aventri)

Lead UX Designer

Jun 2021 - Jun 2022

Key Responsibilities

Key Responsibilities
- Understand and hypothesize how people experience our products and bring that vision to life using personas and user journeys to turn abstract concepts into reality.
- Tackle complex tasks and transform them into intuitive, accessible and efficient designs for our customers around the world from the novice user to the expert user.
- Collaborate with Product Managers, Engineers and our stakeholders throughout the design process of creating user flows and wireframes to build high fidelity prototypes.
- Demonstrate excellence in UI/UX, prototyping, visual design, evaluative research, and generative user research.
- Be responsible and own the design for your project area, identify problems, and offer potential solutions.
- Initiate peer-to-peer reviews to continuously raise the bar of the Design team.
- Build and lead design system team across geographical location.

Miraj Group

Head UI/UX Designer and Developer - Manager of Software Department

Jun 2019 - Jun 2021

Role Overview

Software Department Manager responsible for overseeing people, processes, and resources to deliver new software applications and enhance existing products. Primary focus on project management, cross-functional coordination, and successful execution of software initiatives.

Key Responsibilities

Management & Delivery
- Manage and coordinate software development projects from planning through delivery.
- Oversee team capacity, timelines, and resource allocation to ensure on-time and high-quality delivery.
- Collaborate with engineering, product, and business stakeholders to define scope and priorities.
- Ensure alignment between design, development, and business objectives.
- Improve delivery processes and workflows to increase efficiency and quality.
UI/UX Leadership
- Lead UI/UX strategy, design, and implementation across products and platforms.
- Apply user-centered design principles to create intuitive, accessible, and scalable experiences.
- Translate business and user requirements into wireframes, prototypes, and final UI designs.
- Provide technical oversight to ensure design feasibility and front-end quality.
- Maintain high standards for visual design, interaction design, and attention to detail.

FiveS Digital

Senior UI/UX Designer and Developer

Feb 2018 - Jun 2019

Key Responsibilities

Responsibilities
- Gather and evaluate user requirements in collaboration with product managers and engineers.
- Illustrate design ideas using storyboards, process flows and sitemaps.
- Design graphic user interface elements, like menus, tabs and widgets.
- Build page navigation buttons and search fields.
- Develop UI mockups and prototypes that clearly illustrate how sites function and look like.
- Create original graphic designs (e.g. images, sketches and tables).
- Prepare and present rough drafts to internal teams and key stakeholders.
- Identify and troubleshoot UX problems (e.g. responsiveness).
- Conduct layout adjustments based on user feedback.
- Adhere to style standards on fonts, colors and images.
- Knowledge on frontend tech such as HTML, CSS, Javascript and SCSS etc.

GMK Foundations

Founder

August 2016 to August 2018

Role Overview

As Founder of GMK Foundations, you built a software venture from the ground up out of Udaipur, Rajasthan, taking clients from an initial idea to a fully delivered SaaS product, website, or brand — while running the business itself alongside a full-time role.

Key Responsibilities

Founding & Running the Business
- Set the vision and direction for the company, deciding which services to offer and which clients and projects to take on.
- Personally led design and development of SaaS-based software products, taking clients from concept to a working solution.
- Designed and built client websites end-to-end, owning everything from UX to final launch.
- Planned and ran SEO and social media marketing campaigns to grow clients' visibility and audience.
- Led branding engagements for clients, shaping identity systems and guidelines from scratch.
- Directed merchandising and promotional design work to support clients' go-to-market efforts.
- Owned client relationships end-to-end — from pitching and scoping work to delivering it and keeping the business running.

IFW Techno Creations Pvt. Ltd.

Senior Graphic Web Designer

Aug 2016 - Feb 2018

Key Responsibilities

Responsibilities of Senior Web Designer
- Meet with Clients: A key part of a senior web designer’s duties is meeting with clients and team members to discuss the needs of the site or project and to create a plan of what’s required.
- Create and Test Sites: Working from project briefs and concepts, senior web designers create and test applications to ensure that they’re working effectively.
- Write Code: Part of this role involves writing programming code to build the website and alter the design.
- Integrate Media: Working closely with animators, video teams, and other designers to integrate different forms of media.
- Generate Ideas and Strategies: Proactively drive innovation with new options made available by upcoming technologies.
Responsibilities of Senior Graphic Designer
- Designing graphic content, illustrations, and infographics.
- Managing graphic designs from conception to delivery.
- Reviewing junior designer drafts to ensure quality.
- Generating fresh concepts.
- Ensuring brand consistency throughout various marketing projects.

Dotsquares

Web Designer

May 2015 - Aug 2016

Key Responsibilities

Web Content & Layout
- Work with marketing product managers to customize online marketing campaigns and manage collateral.
- Design, create, and maintain web content to meet marketing requirements.
- Craft solutions for layout and styling issues across multiple browsers and mobile devices.
- Work with IT to ensure backend processes to and from the website transition smoothly.
Graphic & Support
- Design, create, and optimize graphic content for social media, online ads, and website use.
- Research, purchase, and customize stock photography to reflect marketing message.
- Create, facilitate and document testing of web development, and offer technical support.
- Mentor junior designers in weekly one-on-one advanced design concepts coaching sessions.

iMark Infotech Pvt. Ltd

UI Designer and Developer

Jan 2015 - May 2015

Key Responsibilities

UI Design & User Experience
- Design user interfaces that are visually consistent, accessible, and user-centered.
- Create wireframes, high-fidelity UI designs, prototypes, and interaction specifications.
- Apply UX principles to improve usability, accessibility (WCAG), and overall user experience.
- Maintain and evolve UI patterns, components, and visual standards.
Front-End Development
- Develop responsive, reusable, and maintainable UI components using modern front-end technologies.
- Translate UI designs into clean, efficient, and scalable code.
- Ensure cross-browser compatibility, performance optimization, and accessibility compliance.
- Collaborate with backend engineers and product managers.

Weblance

Graphic and Web Designer

Jan 2014 - Jan 2015

Key Responsibilities

Graphic & Web Design
- Create visual designs for web pages, emailers and marketing materials.
- Designing and updating website layouts, banners, and basic UI elements.
- Support the design team in maintaining consistency.
- Prepare graphics, images, and simple layouts using design tools such as Photoshop.

Website

Moonflorist

Flowers, Gifts & Cake delivery services.

Website

Graphic Design Projects

A curated collection of graphic design work including branding, print, and visual communication.

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PORTFOLIO

Hi, I am Alpesh Karanpuria

13+Yr.

Achievements & Certificates

Skills

Leadership (10+ years)

UI/UX Design and Development (12+ years)

Mentoring (11+ years)

AI & Vibe Prototyping (3+ years)

Project/Product Management (10+ years)

Frontend Development (11+ years)

Design Systems (10+ years)

Graphics & Print Design (12+ years)

Tools

Work Ex. In Detail

Role Overview

Key Responsibilities

Role Overview

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Role Overview

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Role Overview

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Articles & Publications

Work Sample

AirBnB Solo Traveller Feature - Concept create with AI

LEGO Design System : Case Study

A Journey as a Design System Manager

Dominos APP Group Ordering Feature Research

Travel Companion Global to Local

OR Project Design

Block Management Software

Orionators School of Learning

Lead Management System

Resort Programme Booking System

Bus Entertainment System

Wytex

Sudarshan Minerals

Lalchand Group

Rarearth

Rightman Apparel

Talesara Marbles

Rivona Naturals

Sunrise College

Yaan Wellness Retreat

Moonflorist

Graphic Design Projects

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