PRODUCT DESIGN LEADER   PRODUCT DESIGN LEADER

PORTFOLIO

Hi, I am
Alpesh Karanpuria

Driving Design & Product Innovation through AI | AI/Data-Driven Design System Strategist | UX/UI Innovator | Product Strategy Evangelist

Alpesh Karanpuria Portrait

12Yr.


Work Experience

Driving Design and Product Innovation with over a decade of experience, I am a seasoned design and development professional specializing in Design Systems, UI/UX Design & Development, Front-end Development, Graphics & Print Design, and Project Management. I excel in creating scalable, user-centric solutions and have a proven track record of ensuring brand consistency and enhancing usability across digital platforms. My leadership and mentoring skills foster productive teams and support junior members' growth. My diverse expertise and comprehensive approach enable me to deliver exceptional results and lead successful projects.

Target PhonePe Stova Miraj FiveSplash IFW Dotsquares IMark Infotech Welance

Achievements & Certificates

SVPG Human Interface Guidelines Google UX Certification Google Developer Group EFSET Design Thinking Introduction to design

Skills

Leadership (8+ years)

Inspire and motivate cross-functional teams, fostering a culture of innovation and collaboration to deliver high-impact design solutions.

UI/UX Design and Development (11+ years)

Craft visually appealing, user-friendly interfaces. Conduct thorough research to create intuitive and impactful user experiences.

Mentoring (7.5+ years)

Develop talent and empower team members, guiding junior designers to reach their full potential and excel in their careers.

AI & Vibe Prototyping (3+ years)

Leverage AI-driven workflows and Vibe-style conversational prototyping to rapidly simulate product experiences, validate user intent, and accelerate decision-making across design, research, and product teams.

Project/Product Management (8+ years)

Successfully deliver projects on time and within budget. Align design goals with business objectives to create user-centric products that drive value.

Frontend Development (10+ years)

Bridge design and technology, translating concepts into fully functional, high-performing digital products.

Design Systems (8+ years)

Implement robust, scalable design solutions that streamline processes and ensure brand consistency across platforms.

Graphics & Print Design (6+ years)

Create visually striking designs for various mediums, effectively communicating brand messages and supporting marketing objectives.

Tools

FigmaFigma
Adobe XDAdobe XD
PhotoshopPhotoshop
IllustratorIllustrator
MiroMiro
CursorCursor
MCP ServerMCP Server
VS CodeVS Code
Notebook LLMNotebook LLM
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LangflowLangflow
PerplexityPerplexity
ChatGPTChatGPT
GeminiGemini
ClaudeClaude
AntigravityAntigravity
Token StudioToken Studio
SaSSSaSS
HTMLHTML
CSS 3CSS 3
JavaScriptJavaScript

Work Ex. In Detail

Target

Target

Senior Manager UX

August 2024 to Present

Role Overview

As Senior Manager of UX for the Design System at Target, you drive the vision, strategy, and execution of Target's unified design ecosystem. You enable consistent, accessible, and scalable experiences across all digital products by aligning design, product, and engineering teams around a shared design language.

Key Responsibilities

  1. Strategic Leadership
    • Define and execute the long-term vision and roadmap for Target's Design System.
    • Align the system's strategy with product, technology, and brand goals to strengthen Target's design maturity.
    • Champion systems thinking to deliver cohesive experiences across guest touch-points.
  2. People & Team Management
    • Lead, coach, and empower a multidisciplinary team of designers, engineers, and documentation specialists.
    • Build a high-performance culture that values craft, collaboration, and continuous learning.
    • Set clear goals, track outcomes, and provide regular feedback and growth opportunities.
  3. System Governance & Operations
    • Establish governance models that streamline contribution, adoption, and maintenance.
    • Enforce quality, accessibility, and performance standards through audits and release processes.
    • Optimize tools and workflows for seamless design-to-code handoff (Figma, Storybook, tokens, CI/CD).
  4. Cross-Functional Alignment
    • Partner with product and engineering leaders to integrate the Design System into delivery pipelines.
    • Guide product design teams to adopt and extend system components effectively.
    • Advocate inclusive and accessible design practices across the organization.
  5. Impact & Measurement
    • Define KPIs to track adoption, performance, and ROI of the Design System.
    • Present insights, progress, and outcomes to executive stakeholders using data-driven stories.
    • Identify and act on opportunities to scale design impact and operational efficiency.
PhonePe

PhonePe

Senior Manager, Design System

Jun 2022 - Aug 2024

Key Responsibilities

  1. Design Strategy & Vision
    • Lead the design and technical direction of an enterprise design system, ensuring scalability, consistency, and long-term sustainability.
    • Define and deliver a clear design vision that elevates visual standards, user experience, and design quality across the platform.
    • Provide hands-on design leadership, including experience design, system components, and visual language development.
    • Develop and own the design system strategy and roadmap, defining future vision, incremental milestones, and implementation priorities.
  2. Governance & Operations
    • Establish and evolve contribution models, cross-functional operating rhythms, and governance workflows to support adoption and system maturity.
    • Refine and optimize processes for maintaining, scaling, and evolving the design system over time.
    • Partner with cross-functional stakeholders to identify user needs, gaps, and adoption challenges.
    • Manage, improve, and enable teams on design tools, workflows, and rituals.
  3. Leadership & Culture
    • Mentor, guide, and retain design system team members, including Design Technologists and visual designers.
    • Contribute to a strong design culture through collaboration, feedback, and continuous process improvement.
Stova (Aventri)

Stova (Aventri)

Lead UX Designer

Jun 2021 - Jun 2022

Key Responsibilities

  1. UX Strategy & Design
    • Understand and hypothesize how people experience our products and bring that vision to life using personas and user journeys.
    • Tackle complex tasks and transform them into intuitive, accessible and efficient designs for global customers.
    • Collaborate with Product Managers, Engineers and stakeholders through user flows, wireframes and high fidelity prototypes.
  2. Execution & Research
    • Demonstrate excellence in UI/UX, prototyping, visual design, evaluative research, and generative user research.
    • Own the design for your project area, identify problems, and offer potential solutions.
  3. Leadership & Systems
    • Initiate peer-to-peer reviews to continuously raise the bar of the Design team.
    • Build and lead design system team across geographical locations.
Miraj Group

Miraj Group

Head UI/UX Designer and Developer - Manager of Software Department

Jun 2019 - Jun 2021

Role Overview

Software Department Manager responsible for overseeing people, processes, and resources to deliver new software applications and enhance existing products. Primary focus on project management, cross-functional coordination, and successful execution of software initiatives.

Key Responsibilities

  1. Management & Delivery
    • Manage and coordinate software development projects from planning through delivery.
    • Oversee team capacity, timelines, and resource allocation to ensure on-time and high-quality delivery.
    • Collaborate with engineering, product, and business stakeholders to define scope and priorities.
    • Ensure alignment between design, development, and business objectives.
    • Improve delivery processes and workflows to increase efficiency and quality.
  2. UI/UX Leadership
    • Lead UI/UX strategy, design, and implementation across products and platforms.
    • Apply user-centered design principles to create intuitive, accessible, and scalable experiences.
    • Translate business and user requirements into wireframes, prototypes, and final UI designs.
    • Provide technical oversight to ensure design feasibility and front-end quality.
    • Maintain high standards for visual design, interaction design, and attention to detail.
FiveS Digital

FiveS Digital

Senior UI/UX Designer and Developer

Feb 2018 - Jun 2019

Key Responsibilities

  1. Design & Ideation
    • Gather and evaluate user requirements in collaboration with product managers and engineers.
    • Illustrate design ideas using storyboards, process flows and sitemaps.
    • Design graphic user interface elements, like menus, tabs and widgets.
    • Create original graphic designs (e.g. images, sketches and tables).
  2. Development & Execution
    • Develop UI mockups and prototypes that clearly illustrate how sites function and look like.
    • Build page navigation buttons and search fields.
    • Identify and troubleshoot UX problems (e.g. responsiveness).
    • Conduct layout adjustments based on user feedback.
    • Maintain style standards on fonts, colors and images.
    • Implement frontend technologies such as HTML, CSS, Javascript and SCSS.
IFW Techno Creations Pvt. Ltd.

IFW Techno Creations Pvt. Ltd.

Senior Graphic Web Designer

Aug 2016 - Feb 2018

Key Responsibilities

  1. Responsibilities of Senior Web Designer
    • Meet with Clients: A key part of a senior web designer’s duties is meeting with clients and team members to discuss the needs of the site or project and to create a plan of what’s required.
    • Create and Test Sites: Working from project briefs and concepts, senior web designers create and test applications to ensure that they’re working effectively.
    • Write Code: Part of this role involves writing programming code to build the website and alter the design.
    • Integrate Media: Working closely with animators, video teams, and other designers to integrate different forms of media.
    • Generate Ideas and Strategies: Proactively drive innovation with new options made available by upcoming technologies.
  2. Responsibilities of Senior Graphic Designer
    • Designing graphic content, illustrations, and infographics.
    • Managing graphic designs from conception to delivery.
    • Reviewing junior designer drafts to ensure quality.
    • Generating fresh concepts.
    • Ensuring brand consistency throughout various marketing projects.
Dotsquares

Dotsquares

Web Designer

May 2015 - Aug 2016

Key Responsibilities

  1. Web Content & Layout
    • Work with marketing product managers to customize online marketing campaigns and manage collateral.
    • Design, create, and maintain web content to meet marketing requirements.
    • Craft solutions for layout and styling issues across multiple browsers and mobile devices.
    • Work with IT to ensure backend processes to and from the website transition smoothly.
  2. Graphic & Support
    • Design, create, and optimize graphic content for social media, online ads, and website use.
    • Research, purchase, and customize stock photography to reflect marketing message.
    • Create, facilitate and document testing of web development, and offer technical support.
    • Mentor junior designers in weekly one-on-one advanced design concepts coaching sessions.
iMark Infotech Pvt. Ltd

iMark Infotech Pvt. Ltd

UI Designer and Developer

Jan 2015 - May 2015

Key Responsibilities

  1. UI Design & User Experience
    • Design user interfaces that are visually consistent, accessible, and user-centered.
    • Create wireframes, high-fidelity UI designs, prototypes, and interaction specifications.
    • Apply UX principles to improve usability, accessibility (WCAG), and overall user experience.
  2. Front-End Development
    • Develop responsive, reusable, and maintainable UI components using modern front-end technologies.
    • Translate UI designs into clean, efficient, and scalable code.
    • Ensure cross-browser compatibility, performance optimization, and accessibility compliance.
Weblance

Weblance

Graphic and Web Designer

Jan 2014 - Jan 2015

Key Responsibilities

  1. Graphic & Web Design
    • Create visual designs for web pages, emailers and marketing materials.
    • Designing and updating website layouts, banners, and basic UI elements.
    • Support the design team in maintaining consistency.
    • Prepare graphics, images, and simple layouts using design tools such as Photoshop.

Articles & Publications

Work Sample

AirBnB Solo Traveller Feature - Concept create with AI

Designing a platform feature to make Solo travel feel safe, fair and more meaningful

Prototype User Research

LEGO Design System : Case Study

How the LEGO design system was created

Case Study

A Journey as a Design System Manager

Symphony of Design : Nurturing a Robust Design System Org for Success

Journey

Dominos APP Group Ordering Feature Research

Group Ordering Cart Feature In Dominos APP

UX Strategy

Travel Companion Global to Local

Travel companion to assist tourists with local shopping experience and exploring unfamiliar city.

UX Strategy

OR Project Design

Project design prototype view.

Prototype

Block Management Software

Comprehensive block management solution.

Landing Page Prototype

Orionators School of Learning

Educational platform landing page.

Landing Page

Lead Management System

System for managing sales leads efficiently.

Landing Page

Resort Programme Booking System

Booking system prototype.

Prototype

Bus Entertainment System

Entertainment system for bus travel.

Mobile Prototype Web Prototype

Wytex

Trusted hygiene and cleaning solutions for everyday excellence.

Prototype

Sudarshan Minerals

Delivering quality minerals and chemical solutions for industry excellence.

Prototype

Lalchand Group

Trusted destination for exquisite jewellery.

Prototype

Rarearth

Pure organic fruit jams, crafted from nature’s finest harvest.

Prototype

Rightman Apparel

Personalised men’s fashion, tailored for you and delivered to your door.

Website

Talesara Marbles

Exibhiting the aura of luxury.

Website

Rivona Naturals

Beauty that feels like you.

Website

Sunrise College

Empowering future leaders through quality education

Website

Yaan Wellness Retreat

Luxury wellness retreat and wedding destination.

Website

Moonflorist

Flowers, Gifts & Cake delivery services.

Website

Let's Create
Something Great Together

I'm always open to discussing new projects, creative ideas or unique opportunities.

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Get in Touch

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